PROJECT examples
Explore case studies focused on solving complex product challenges through strategy, systems thinking, and execution at scale. The work spans end-to-end product thinking, from problem framing and experience architecture to execution, systemization, and design handoff.
Rebecca Kim
Designing Scalable Product Systems Across Complex Ecosystems
I'm Rebecca Kim, Staff Product Designer with 15+ years of experience shaping enterprise platforms across telecom, fintech, and media. I connect business strategy, system architecture, and human-centered design to deliver measurable impact at scale.
Focus Areas
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System Architecture & Experience Frameworks
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Design Systems & Governance
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Cross-Functional Product Leadership
SELECTED WORK
Subscription Automation & Plan Management
Rogers
Enterprise Telecom Platform
Lead Product Designer | B2B Platform | Web & Desktop
(2024 – 2026)
Led end-to-end redesign of subscription workflows across disconnected backend systems. Standardized interaction patterns and reduced operational friction across agent and customer experiences.
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Impact
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Successfully launched new streaming services, StreamSaver/OTT experience (Oct 2025) focused on efficiency driven industry-leading margin of 58% (Compared other global telecom peers operating with margins to 30%–45%)
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Improved enrollment completion rate
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Reduced workflow inconsistencies across billing states​
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TELUS SmartHub (SH) CED
Telus
Agent Experience Transformation (Casa App)
Lead Product Designer | B2B | Web & Desktop
(2021 – 2024)
Led UX evolution of SH CED 1.0 → 3.0, a mission-critical diagnostic platform used by over 10,000 TELUS agents across Canada to support 10.6 million Mobility and Fibre customers. Re-architected workflows, standardized UI patterns, and modernized the platform to improve operational performance at scale.
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Impact
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27% reduction in average handling time
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Consolidated fragmented UI patterns into reusable components
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Improved cross-workflow consistency and implementation speed​
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Eliminated redundant troubleshooting steps
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Improved agent confidence and conversation quality
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Secure Transactions & Digital Retirement Experience
Manulife
Experience Strategy Across Financial Platforms
Lead UX Designer | Web & Mobile | B2B & B2C
(2016 – 2021)
Led UX for secure withdrawal and transaction workflows within a regulated environment, aligning compliance requirements with usability improvements.
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Impact
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Increased digital adoption of secure transactions
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Reduced customer confusion around status and confirmation states
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Improved accessibility compliance across critical flows​
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Unified Native & Wearable Experience
The Weather Network
Mobile Ecosystem
UX/UI Leadership | Native, Web & Wearables | B2C
(2011 – 2016)
Led end-to-end unification of Android native mobile and wearable experiences within a high-traffic, ad-supported ecosystem.
Designed scalable interaction patterns for real-time weather data while balancing monetization strategy with user clarity and performance.
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Architected a cohesive cross-device experience model that aligned glanceable wearable interactions with deeper mobile workflows, ensuring consistency across devices and contexts of use.
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Impact​
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Established unified cross-device interaction framework (mobile + wearable)
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Optimized glanceable weather experiences for time-sensitive contexts
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Designed monetization-aware layouts aligned to user intent
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Enabled sustainable ad monetization without sacrificing usability or accessibility
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Improved engagement while minimizing disruption to core weather tasks
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Created reusable UI and data visualization patterns for future feature expansion
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Mobile marketing solutions
Vortex Mobile
Mobile and Social Media Platforms
Web & Graphic Designer | Mobile & Web | B2B & B2C
(2008 – 2011)
Mobile marketing solutions provider specializing in mobile-first campaigns, social media, and digital advertising.
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Led end-to-end UX, UI, and brand execution for mobile, web, social media, and print campaigns. My work supported early adoption of mobile experiences across BlackBerry, iOS, and Android platforms during the smartphone transition.​
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Owned design strategy and execution for consumer-facing campaigns, from concept to production.
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Designed websites, mobile apps, Flash microsites, email blasts, social banners, and print collateral.
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Built responsive web pages and interactive prototypes using HTML5, CSS, JS, and Flash.
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Created and maintained brand assets, including logos, icons, and visual guidelines.
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Collaborated with developers, marketing, sales, and management to ensure alignment and performance.​
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Impact
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Delivered consistent brand experiences across digital and print platforms.
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Increased campaign engagement through high-quality visual storytelling.
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Enabled scalable mobile marketing campaigns with cross-platform UI foundations.
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Demonstrated versatility, end-to-end ownership, and rapid execution in a resource-constrained environment.
How I operate
Frame the Right Problem
I align business, technical, and user perspectives to define clear system-level opportunities before solutions are designed.
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Architect for Scale
I design reusable workflows, interaction patterns, and component frameworks that reduce fragmentation and improve implementation consistency.
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Influence Through Artifacts
Service blueprints, journey maps, system diagrams, and component documentation create clarity across disciplines and reduce ambiguity in delivery.
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Drive Measurable Outcomes
From discovery through live delivery, I work closely with product and engineering to validate solutions, embed accessibility standards, and iterate based on real usage data.
DESIGN SYSTEMS & GOVERNANCE
As platforms evolve, design fragmentation increases. I focus on creating scalable systems that balance speed and consistency.
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My work includes:
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Interface audits to identify pattern inconsistencies
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Component standardization with documented interaction states
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Accessibility alignment (WCAG) across reusable elements
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Close collaboration with engineering to reduce rework and implementation ambiguity
The result is faster delivery, fewer UX regressions, and improved long-term maintainability.
ABOUT
I specialize in designing scalable digital systems that connect business goals, technical constraints, and human needs.
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My experience spans enterprise telecom platforms, regulated financial services, and consumer-facing media products. I thrive in complex environments where clarity, structure, and alignment are critical to success.
I am currently exploring Staff-level opportunities where I can contribute to system architecture, design governance, and product evolution at scale.
