PROJECT examples

Explore case studies focused on solving complex product challenges through strategy, systems thinking, and execution at scale. The work spans end-to-end product thinking, from problem framing and experience architecture to execution, systemization, and design handoff.

Designing
Scalable Digital Platforms
Used by Millions

I'm Rebecca Kim, Lead Product Designer with over a decade of experience transforming complex systems across telecom, finance, and consumer platforms. I connect business strategy, system architecture, and human-centered design to deliver measurable impact at scale.

7000+

Rogers Agents

10,000+

Telus Casa Agents

35M+

Manulife Customers

60M+

Weather Network Users

Full Case Studies >

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Agent Experience Transformation — OneView Resi Platform

Rogers supports 20M+ customers across wireless, internet, TV, and streaming. Led experience strategy for OneView Resi, a mission-critical internal platform used by care and retail agents to manage subscriptions, billing, auto pay promotions, and service changes.

Role: Lead Product Designer (Platform UX)

Year: 2024 - present

Impact:

Re-architected complex agent workflows into task-based journeys, reducing cognitive load and improving efficiency
Reduced rework and improved cross-functional trust by validating constraints earlier
Enabled contextual upsell flows for OTT services, bundles, and promotions within service interactions
Built scalable UI patterns and a platform design system supporting subscription management, billing, and discounts
Successfully launched new streaming services, OTT automation, subscription management, and StreamSaver bundled OTT experience (Oct - Dec 2025) with industry-leading 58%* margin performance (*Compared other global telecom peers operating with margins to 30%–45%)

Case Studies >

Agent Experience Transformation — Casa Platform

TELUS supports 19M+ customer connections, with 10,000+ agents relying on the Casa platform to manage billing, support, and transactions across Mobility and Home services. Led platform modernization across Overview/360, dashboards, search, and interaction history

Role: Lead Product Designer (Platform & Systems UX)

Year: 2021 - 2024

Impact

Introduced AI-assisted workflows and contributed to Google Contact Center AI (CCAI) initiatives
Reduced agent training time by 76% through simplified workflows and improved information architecture
Increased handling capacity by 30% through more efficient interaction flows
Achieved consistent OTT delivery through strong cross-functional alignment
Brought a clear-structured process for design and repository alignment
Established a scalable Casa Design System integrated in Storybook

Case Studies >

Experience Strategy Across Financial Platforms

Manulife serves 35M+ global customers across insurance, investments, and retirement services. Led UX strategy across advisor and customer platforms, focusing on usability, consistency, and accessibility within a highly regulated financial environment.

Role: Lead UX Designer

Year: 2016 - 2021

Impact

Simplified complex financial workflows across web and mobile platforms
Increased clarity and usability for advisor dashboards, enabling better decision-making, used by 1,200+ financial advisors
Improved digital adoption for claims and account management through mobile-friendly flows (Online Transactions, Group Benefits Online Claims, Customer Account (SSO), digital campaigns)
Applied AODA-compliant accessibility standards across financial tools and customer experiences
Established reusable UX patterns used across multiple product teams

Case Studies >

Unified Native & Wearable Experience

The Weather Network serves 60M+ global users across mobile, web, and emerging wearable platforms. Led UX direction across Android, iOS, and wearables to unify fragmented experiences while balancing data clarity and ad monetization.

Role: Senior UX/UI Designer

Year: 2011- 2016

Impact

Unified UX across Android, iOS, and wearable platforms for the first time
Introduced new weather visualization models (precipitation timing, environmental insights)
Reduced cognitive load by prioritizing critical weather data hierarchy
Optimized ad placement strategy to support monetization without harming usability
Achieved 77% user preference for the redesigned experience balanced UX quality with ad monetization

Case Studies >

Mobile Marketing & Digital Campaign Platforms

Mobile marketing startup delivering mobile-first campaigns, apps, and interactive experiences for global brands during the early smartphone transition.

Led end-to-end UX, UI, and brand execution for mobile, web, social media, and print.
Handled multiple aspects of design, from branding to interaction design, which taught me speed and ownership.

Role: Web & Mobile Designer

Year: 2008 - 2011

Impact

Designed cross-platform digital campaigns across BlackBerry, iOS, and Android
Built interactive microsites and mobile experiences using HTML, CSS, JS, and Flash
Delivered brand and campaign experiences for clients including Malibu Rum, Scotiabank, Dell, Rogers, and Shoppers Drug Mart

How I Operate

Frame the Right Problem

I align business, technical, and user perspectives to define clear system-level opportunities before solutions are designed.

Architect for Scale

I design reusable workflows, interaction patterns, and component frameworks that reduce fragmentation and improve implementation consistency.

Influence Through Artifacts

Service blueprints, journey maps, system diagrams, and component documentation create clarity across disciplines and reduce ambiguity in delivery.

Drive Measurable Outcomes

From discovery through live delivery, I work closely with product and engineering to validate solutions, embed accessibility standards, and iterate based on real usage data.

Design Systems & Governance

As platforms evolve, design fragmentation increases. I focus on creating scalable systems that balance speed and consistency.

My work includes:

Interface audits to identify pattern inconsistencies
Component standardization with documented interaction states
Accessibility alignment (WCAG) across reusable elements
Close collaboration with engineering to reduce rework and implementation ambiguity

The result is faster delivery, fewer UX regressions, and improved long-term maintainability.

About Me

I specialize in designing scalable digital systems that connect business goals, technical constraints, and human needs.

My experience spans enterprise telecom platforms, regulated financial services, and consumer-facing media products. I thrive in complex environments where clarity, structure, and alignment are critical to success.

I am currently exploring Lead / Staff / Principal-level opportunities where I can contribute to system architecture, design governance, and product evolution at scale.